About

Fluff of My Life was born out of a deep love for animals and a passion for creating. What started as a small dream has blossomed into a brand that celebrates the beauty of individuality, the power of compassion, and the belief that every life is precious.  

At Fluff of My Life, we create more than just products – we create connections. Each enamel pin, sticker, and accessory tells a story, blending whimsical designs with a heartfelt mission: to advocate for animals and champion their well-being.  

Our journey is rooted in three core values:  

1. Cherishing the Special Bond Between Humans and Their Pets

We believe every pet is unique, with a personality as vibrant as their human counterpart. Through our designs, we honour this individuality, celebrating the unbreakable bond that brings so much joy and love to our lives.  

2. Advocating for Special Needs Pets and Responsible Pet Ownership

Fluff of My Life is dedicated to normalising special needs pets and highlighting the importance of responsible pet care. Through collaboration projects, a portion of our proceeds is donated to animal nonprofits, supporting shelters, rescues, and initiatives that make a difference.  

3. Supporting Wildlife Conservation and Animal Advocacy

Our mission extends beyond pets to all sentient beings. We stand against animal exploitation and work to raise awareness about conservation efforts, endangered species, and the importance of respecting all forms of life.  

Fluff of My Life designs are more than just adorably cheeky & heartwarming – they’re meaningful. From our beloved Purrmaid of the Month collection and charity pins, to our new Wild at Heart project, each creation reflects our commitment to animal advocacy and conservation.  

I am so lucky to have stumbled upon the most supportive and caring group of people. I have so much love for the Fluffy community, and am so proud that together, we’re making a difference – on fluff, one pin, one sticker, one story at a time.  

At Fluff of My Life, we believe that every life is precious. Thank you for helping us celebrate, advocate, and create a kinder world for animals everywhere.  

Much love, 
Kumica -xx-