What if your MBTI type came with fur, feathers, fins… or an alarming number of teeth?
Wild at Heart matches each of the 16 Myers-Briggs personality types with two endangered or threatened species - 32 wild alter egos in total.
The pairings are based on the traits we love to overanalyse about ourselves: introverted, chaotic, loyal, stubborn, curious, dramatic, independent.. you get the idea.
But beneath the personality-match fun is a bigger purpose.
Every species featured has its own conservation story. Some are iconic. Some are wonderfully weird. Some sound completely made up. All of them deserve a little more attention.
So yes, you can absolutely come here to find out whether you're more Snow Leopard or Red Wolf. But you might also learn something along the way!
16 personalities. 32 wild hearts.
Want to be the first to meet your wild match?
Join the Wild at Heart list for project updates, new species reveals and launch news.
